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The Buyer. One that buys, especially a purchasing agent for a retail store. This interactive infographic takes a look at all of the stages of the buyer’s journey, from awareness to decision, to help marketers understand what their buyers are doing, and how they can help their buyers move from one stage of the sales cycle to the next.
Buyers usually work closely with designers and their designated sales representatives and attend trade fairs, wholesale showrooms and fashion shows to observe trends. You can see step by step what happens in the consumer’s head when deciding whether or not to buy a product or service. This interactive infographic takes a look at all of the stages of the buyer’s journey, from awareness to decision, to help marketers understand what their buyers are doing, and how they can help their buyers move from one stage of the sales cycle to the next.
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The buyer’s journey is a framework that acknowledges a buyer’s progression through a research and decision process ultimately culminating in a purchase. Buyer (fashion) in the retail industry, a buyer is an individual who selects what items are stocked. Consumer buying behaviour is affected by. Below we have made an explanatory breakdown of each stage of the process for a better understanding.